About Minerva Analytics

We are Minerva Analytics, your go-to partner for tech-enabled email services. Based in the vibrant city of Cambridge, Massachusetts, our small, expert team boasts nearly a decade of unmatched email marketing expertise. We specialize in connecting you with your untapped leads to help you increase engagement, grow your customer base, and ultimately boost your revenue. We specialize in inboxing, domain health, list management, compliance with Gmail and CAN-SPAM regulations, and template optimization. We are dedicated to helping businesses harness the power of email marketing to engage their untapped leads and boost their revenue.

Why choose us? We are not just any email service company. Our expertise comes from personal experience. We have honed our email marketing skills on our own in-house media brands, which we created from the ground up through our proprietary new product development process. We currently manage a suite of 13 thriving media brands that reach a combined total of 1.5 million daily average users. So we don’t just understand the intricacies of email marketing in theory—we have tested each and every method for ourselves. In essence, we learned it all so that you don’t have to! We are uniquely positioned to guide your company’s email marketing efforts using our one-of-a-kind insights and unrivaled expertise so that you can engage those hard-earned leads as effectively as possible. Learn more about our media brands below and discover how we can put our methods to work for your business!

Our Media Brands

Our portfolio of successful in-house media brands stands as a testament to our new product development process and email marketing expertise. Boasting a highly engaged user base, our email metrics consistently exceed industry standards. The key to our success lies in the creation of niche brands that resonate authentically with our users. Behind this achievement is our dedicated in-house content team, skillfully crafting compelling content that inspires enduring user loyalty and engagement.

Get to know a few of our favorite brands below!

Back Then History


Back Then History teaches you the fascinating, one-of-a-kind histories behind everyday objects. We’ve covered over 900 unique objects to date, including everyday items like paper clips and bubble wrap as well as beloved toys, foods, and even popular restaurant chains like McDonald’s! Our daily email newsletter and complementary site experience invites users to learn about the past in a whole new way while discovering unique history trivia to share with friends and family.

Cooking & Cocktails


Cooking & Cocktails makes international cuisine fun and accessible for our users. Our daily email newsletter delivers a new international dish or cocktail recipe to your inbox each day, while our site experience makes it easy to browse top recipes by country. Born during the pandemic, Cooking & Cocktails was designed to help you “travel” the world from the comfort of home. We’ve covered over 800 unique recipes to date and our passionate users continue to be inspired to experiment in the kitchen and expand their culinary horizons today.

The Daily Atom


The Daily Atom helps busy users learn something new every day. Our email newsletter delivers a new, easy-to-digest science fact to your inbox each day. We help you learn about a wide range of topics including space, animals, and nature. To date, we’ve shared over 900 fascinating science facts with our users. Through our daily newsletter and complementary site experience, The Daily Atom makes learning new science facts fast, fun, easy, and accessible for all!