Your Leads.

Our Expertise.

Supercharge Your Email Marketing with Minerva Analytics.

  • Connect and engage with your hard-earned leads.

  • Optimize your campaigns and make your efforts count.

  • Increase your ROI and earn more revenue with every email you send.

Our Solution

With nearly a decade of unparalleled expertise in connecting companies with leads, Minerva is perfectly positioned to help you navigate the intricacies of email marketing with ease. We can help you inbox reliably, maintain domain health, stay ahead of changing compliance standards, master list management, optimize your templates, and achieve email marketing success.

Gmail Compliance

Inboxing

Template Optimization

List Management

Domain Health

CAN-SPAM Compliance

Guiding you through compliance changes.

Gmail Compliance

Early 2024 will see both Gmail and Yahoo implementing significant email security initiatives that are expected to impact the email marketing industry heavily. The changes focus on enhancing protection standards for bulk email senders and include authentication measures, simplified unsubscribing, and lower spam rate thresholds than ever before. If not addressed properly, these compliance changes could have an irreversible impact on businesses that rely on bulk emails to connect with their customers.

Minerva is here to help! We’ve consistently led the way in adhering to stringent email security standards and have been employing practices that ensure Gmail compliance for many years. We have already built the infrastructure and expertise to help our partners seamlessly implement the adjustments needed to maintain Gmail compliance and Yahoo compliance. We are ready to help companies quickly and effectively navigate these compliance changes in 2024 and in the future.

Successful inboxing in email marketing doesn’t just happen: it takes work. The core challenge in email marketing is ensuring that your carefully created emails reach their intended recipients, but all too often, that doesn’t happen. Problems with sender reputation, poor content quality, struggles to maintain list hygiene, and the ever-changing algorithms of email service providers can lead to emails ending up in spam folders or never reaching the intended recipients at all. And the cost is high: lost opportunities, reduced customer engagement, and lower ROI.

Minerva provides expert guidance and proven strategies to help you navigate the intricacies of email marketing to achieve successful, consistent inboxing. In turn, this results in increased customer engagement, increased revenue, and increased ROI, making all the hard work you put into finding your leads and crafting your emails truly worth the effort.

Ensuring that your emails reach their target.

Inboxing

Domain health is crucial for running successful email campaigns and maintaining a positive sender reputation. A healthy domain leads to improved deliverability and ensures that your emails end up in inboxes rather than spam folders. At Minerva, we not only understand the importance of domain health, but we also know how to maintain it. We prioritize the health of our sending domains through our proprietary new product development process and a diverse portfolio of active in-house media brands that span multiple markets and account for a combined tally of 1.5 million active users. Our brands also adhere to strict email authentication protocols to ensure compliance and protect the integrity of our sender domains. These proprietary practices allow us to send large amounts of emails to users while maintaining pristine domain health so that your emails always go where you want them to: right into the inboxes of your leads.

Keeping your domains healthy.

Domain Health

List management is a critical part of email marketing that should never be overlooked. Efficient list management ensures that companies are communicating with the right audience. This in turn maximizes the impact of your email marketing efforts and results in higher engagement rates and increased revenue. Minerva uses advanced, proprietary techniques to maintain clean, well-segmented lists to ensure that you are reaching the right audience, which significantly increases your engagement, revenue, and overall ROI by enhancing the performance of each email campaign you run.

List Management

Template Optimization

The visual appeal and functionality of email templates are crucial factors that can affect the success of any email marketing campaign. At Minerva, we leverage our expertise in template optimization—honed on our own in-house brands—to empower companies to make the most out of their email marketing efforts. We work closely with you to create visually engaging, responsive templates that not only grab the attention of your audience but enhance the overall user experience, helping to increase engagement and reduce bounce rate on every email you send.

CAN-SPAM Compliance

At Minerva, we take CAN-SPAM compliance extremely seriously and always prioritize regulatory compliance. We strictly adhere to the guidelines outlined in the CAN-SPAM Act and follow all best practices to ensure that our clients' email marketing campaigns meet legal requirements. Our team is well-versed in obtaining and managing opt-in consent, providing clear and accurate sender information, and incorporating easy opt-out mechanisms in every email we send.