PRIVACY POLICY

Last Updated: January 27, 2020

Minerva Analytics, Inc. (“Minerva”, “we”, “us” or “our”) is committed to protecting the privacy of its users (“Users”, “you”, or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our websites and any services, sales, marketing, or events connected to them (collectively, the “Services”).

By accessing our Services, you accept this Privacy Policy and our Terms of Service, and you consent to the collection and use of your information as described here.

Please review this Privacy Policy carefully to understand how your personal information is handled.

California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights, including the right to know, delete, opt-out, and more.
Please see our Privacy Policy for California Residents for full CCPA compliance details.

1. INFORMATION WE COLLECT

Information We Automatically Collect

We automatically collect certain device and usage information when you visit or use our Services. This may include:

  • IP address

  • Browser and device characteristics

  • Operating system

  • Language preferences

  • Referring URLs

  • Device name

  • Country and approximate location

  • Pages viewed and actions taken on the Services

This information generally does not identify you personally and is used for security, analytics, and improving our Services.

We also use cookies and similar tracking technologies to collect information.

Cookies and Similar Tracking Technologies

We may use:

  • Cookies

  • Web beacons

  • Pixels

  • Other tracking tools

These technologies help us operate and improve the Services.
For more details, see our Cookie Policy.

Information Collected From Other Sources

We may obtain information about you from third-party sources such as:

  • Public databases

  • Affiliates

  • Data aggregators

  • Social media platforms (e.g., Facebook)

  • Other third parties

Examples include: name, email, demographic details, interests, marketing leads, and publicly available profile information.

We are not responsible for the privacy practices of third-party websites or platforms.

Personally Identifiable Information You Provide

We may also collect information you voluntarily submit, such as when you:

  • Register or create an account

  • Contact us

  • Use interactive features

  • Request information

  • Edit your profile

Personal information may include:

  • Name, username, email address, and login credentials

  • Preferences and any other information you choose to share

You are not required to submit personal information, but declining may limit access to certain features.

We do not knowingly collect sensitive data such as Social Security numbers, financial account numbers, government IDs, precise geolocation, or protected health information.

2. HOW WE USE YOUR INFORMATION

We may use the information we collect for various purposes, including to:

  • Personalize your experience

  • Maintain and secure our Services

  • Respond to inquiries and manage accounts

  • Process transactions

  • Communicate about updates, promotions, and surveys

  • Improve our products and offerings

  • Display tailored content and advertising

  • Enforce our terms and policies

Information you publicly post on the Services (e.g., comments) may be visible to others.

We may also create aggregated or de-identified data, which is not considered personal information and may be used for any purpose.

3. HOW WE PROTECT YOUR INFORMATION

We use commercially reasonable administrative, technical, and physical measures to safeguard your personal information.
However:

  • The internet is not 100% secure

  • Transmission of data is at your own risk

  • We encourage you to use up-to-date software and secure networks when accessing our Services

4. HOW WE SHARE INFORMATION

We may share your information with:

Service Providers & Vendors

Such as payment processors, analytics providers, hosting partners, and marketing services — but only as needed to perform services on our behalf.

Advertising & Analytics Partners

We may allow selected partners to use cookies or other technologies to deliver targeted ads and measure their effectiveness.

Legal Compliance

We may disclose information if required to:

  • Comply with laws or legal processes

  • Protect safety, property, or rights

  • Investigate fraud or misuse

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Aggregated or De-Identified Data

We may share non-identifying information freely.

5. YOUR CHOICES & RIGHTS

You may:

  • Update or delete your account information

  • Adjust your communication preferences

  • Opt out of marketing emails (transactional emails will still be sent)

  • Disable cookies in your browser (some features may not work)

If you decline to provide personal information, certain features of the Services may not be available.

6. THIRD-PARTY SERVICES

Our Services may contain links to third-party websites or integrate with third-party applications.
We are not responsible for the privacy practices or content of those third parties.

Please review their policies before submitting information to them.

7. CHILDREN’S PRIVACY

Our Services are not directed to children under 13.
We do not knowingly collect information from children under 13. If we become aware of such data, we will delete it promptly.

8. INTERNATIONAL USERS

Our Services are intended for users in the United States.
If you access the Services from outside the U.S., your information may be transferred to and processed in the United States.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.
When changes occur, we will update the “Last Updated” date at the top of the page and may provide additional notice as required.

We encourage you to review this Privacy Policy periodically.

10. CONTACT US

If you have any questions about this Privacy Policy, please contact us:

Minerva Analytics, Inc.
617-855-9676